Off-page SEO for the United Arab Emirates, doing it from India

  • 11 June 2023
  • SEO
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Off-page SEO refers to the activities that are done outside of a website to improve its search engine rankings. This includes strategies such as link building, social media marketing, and influencer outreach. When it comes to optimizing a website for a specific country, it is important to understand the local search behavior and preferences of users in that country. In this article, we will explore the topic of off-page SEO for the United Arab Emirates (UAE) and whether one needs to change the country when doing off-page SEO from India.

Understanding the UAE Market

The UAE is a rapidly developing market with a population of over 9.7 million people. The country has a diverse economy, with industries ranging from oil and gas to hospitality and tourism. The UAE is also known for its high internet penetration rate, with over 91% of the population using the internet regularly.

When it comes to search behavior, Google is the most popular search engine in the UAE, with a market share of over 94%. Arabic is the official language of the UAE, but English is also widely spoken and is often used in business contexts. Therefore, it is important to consider both languages when optimizing a website for the UAE market.

Off-Page SEO Strategies for UAE

Link Building

Link building is an essential part of any off-page SEO strategy. It involves acquiring backlinks from other websites to increase the authority and visibility of your own website. However, not all links are created equal, and it is crucial to focus on quality rather than quantity.

When it comes to link building for the UAE market, it is important to target websites that are relevant to the UAE market and have a high domain authority. For instance, if you are promoting a hotel in Dubai, you should aim to get backlinks from travel blogs or websites that are based in the UAE.

One effective way to acquire backlinks is through guest posting. You can reach out to popular blogs or publications in the UAE and offer to write a guest post in exchange for a backlink. This can help you build relationships with other websites in your niche and increase your visibility in search results.

Social Media Marketing

Social media marketing is another important part of off-page SEO. Social media platforms such as Facebook, Instagram, and Twitter are widely used in the UAE, and businesses can leverage these platforms to increase their brand awareness and drive traffic to their website.

When it comes to social media marketing in the UAE, it is important to understand the cultural nuances and preferences of users in the region. For instance, Ramadan is a significant event in the UAE, and many businesses tailor their social media campaigns to reflect this.

Influencer Outreach

Influencer outreach involves partnering with social media influencers and bloggers to promote your products or services. Influencers have a large following on social media and can help you reach a wider audience and increase your brand awareness.

When it comes to influencer outreach in the UAE, it is important to identify influencers who are relevant to your niche and have a strong presence in the region. You should also consider reaching out to influencers who are fluent in Arabic and English to appeal to both language groups.

Local SEO

Local SEO involves optimizing your website for local search queries to improve your visibility in search engine results. When it comes to local SEO for the UAE market, there are several strategies you can use to improve your rankings.

One effective strategy is to include location-specific keywords in your website content. For instance, if you are promoting a hotel in Dubai, you should include keywords such as “Dubai hotels” or “hotels in Dubai” to make it easier for users to find your website.

Another important strategy is to create a Google My Business listing. Google My Business is a free tool that allows businesses to manage their online presence across Google Search and Google Maps. By creating a Google My Business listing, you can provide users with important information such as your business address, phone number, and opening hours.


In conclusion, off-page SEO is a crucial aspect of optimizing a website for the UAE market. When doing off-page SEO from India or any other country, it is important to tailor your strategies to align with the search behavior and preferences of users in the UAE. This includes creating content that speaks to the interests and needs of UAE users, building backlinks from websites that are relevant to the UAE market, leveraging social media platforms to increase brand awareness, partnering with influencers to reach a wider audience, and optimizing your website for local search queries. By implementing these strategies, you can improve your visibility in search engine results and drive more traffic to your website.

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